CLARA
making Human resources more human
CLARA is an AI-powered hiring platform helping mid-market companies screen candidates on skills, not keywords. They came to us as a startup building both a product and a brand at the same time. We were brought in through a network referral to join a contractor team supporting the marketing function, and we have been embedded in their growth since.
We operate as CLARA's fractional design partner, joining a biweekly contractor sync and managing requests through Asana alongside the broader marketing team. The scope includes a set of recurring monthly deliverables plus ad hoc requests as campaigns and initiatives evolve. What makes this work is visibility: CLARA's team shares what other contractors are working on, what is happening across departments, and where the business is headed. That transparency is rare and it is exactly what lets us design with context instead of just filling briefs.
Brand system application: Extending the visual identity across every surface, digital and physical, so CLARA looks like one company no matter where someone encounters them.
Social media and digital assets: Ongoing content graphics, campaign visuals, and platform-specific formats built to move fast without drifting off-brand.
Lead magnets, whitepapers, and ebooks: Structured marketing content designed to position CLARA as a credible, trustworthy voice in a technical space.
Presentations: Investor decks, sales materials, and internal documents that carry the brand through with clarity and confidence.
Advertising: Paid social and digital ad creative that performs in the feed and stays on brand.
Trade show and event materials: Booth graphics, printed collateral, and in-person touchpoints that hold up in the physical world.
Illustrations, icons, and infographics: Custom visual language that explains complex ideas without defaulting to stock and generic.
Swag and branded merchandise: Tangible brand expression that extends trust beyond the screen.
A startup's brand is always under pressure. New channels, new campaigns, new audiences, and the temptation to let each one drift a little. Fractional design solves this by putting a consistent creative mind inside the rhythm of the business. We are not reacting to one-off requests from a standing start. We know the product, the tone, the audience, and the competitive landscape because we are in it every two weeks. The result is a brand that stretches, not one that fractures.
The strongest signal of this relationship working is not a single deliverable. It is the fact that whether CLARA shows up in a LinkedIn ad, a trade show booth, or a sales deck, it reads as one brand. That cohesion is built over time, not in a single sprint.
INDUSTRY
HR and Talent Acquisition Platform
SERVICES
Creative Direction
Branded Marketing Material
Information Design
Ebook Design
Digital Asset Creation
Trade Show Design
Swag Design
