Macro
Brand Expansion for Global B2B Marketing Agency
Macro is a Global B2B marketing agency that focuses on creating a human-centered approach to become natural extension of their clients global marketing team.
Brand Expansion
Brand Brand Stragety
The goal of this project was to enhance and strengthen the established Macro brand by expanding its visual identity. We introduced new design elements while staying true to the brand’s core values, creating a cohesive and impactful look. This approach balanced modern trends with timeless principles, ensuring the brand remains distinctive and relevant for the long term.
The Challenge
The brand had developed gradually over time, resulting in a collection of assets that lacked a cohesive visual identity. Its muted, outdated color palette made the brand feel disconnected and didn’t reflect the modern, forward-thinking image needed for a marketing agency. Overall, the brand lacked clear direction and failed to make a strong impact.
The Solution
To address this, I created a cohesive visual direction that unified the brand’s elements. Working closely with the client, we built a strong brand strategy while respecting the original color palette. I developed a brighter, bolder version of the colors, paired with a robust typography system. Additionally, I designed custom image treatments and systems to further strengthen the brand’s identity.



