Fresh Roots
Brand refresh and expansion for amazing non profit educating the community on sustainability and growing their own food.
Growing food, youth and community.
Fresh Roots is a non-profit organization working with school communities towards Good Food For All: everyone deserves access to healthy food, land, and community. We work towards this vision by cultivating engaging gardens and programs that catalyze healthy eating, ecological stewardship, and community celebration. Since 2011 we have grown the first schoolyard market gardens in Canada, fostered leadership and employment training through schoolyard farm programming, offered food literacy professional development for BC’s educators, distributed delicious, freshly grown food into schools and local communities, and provided an inspirational voice in our community.
BRAND REFRESH
BRAND EXPANSION
ANNUAL REPORT DESIGN
SOCIAL MEDIA DESIGN
WEBSITE MOCKUP
The Challenge
The task was to refresh the brand of a well-established and highly recognizable non-profit, ensuring it stayed true to its identity while addressing modern needs. The existing brand, created years ago, lacked versatility and flexibility across various applications. Certain logo elements needed refinement, and the current assets weren’t adaptable enough for different uses.
The Solution
I approached the project by refining the existing brand, updating the color palette while maintaining its original essence. A new, accessible typography system was introduced, along with expanded brand guidelines to cover all touchpoints and applications. The refreshed visual language was designed to be fun, bright, and instantly recognizable. We created versatile assets that allowed the brand to grow and evolve, ultimately building a brand that fosters community.




