"Email is consistently listed among the most effective, cost-efficient digital marketing tools, with the potential to deliver big results for your team. With an average return on investment of almost 40:1, and a powerful driver of customer retention, email analytics is especially important to bring these results to your company.
To get these kind of results, the numbers above have been achieved by companies that pay close attention to email metrics and take steady, incremental steps toward optimization. To match their success, you’ll need to do the same — and we’ve designed this guide to help you get started."
DataTrue is an international leader in delivering enterprise-grade assurance for the tags that track website activity. Their deployment management, auditing, and proactive monitoring help our clients manage their tag operations and to validate the quality of the data they collect.