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In a world where female solopreneurs all too often wear the mantel of martyrdom and burnout, Meredith teaches her clients that by letting go, they actually gain more control. By plugging herself into your business as both a strategic visioning and management partner, taking complex tasks off your plate, redesigning your systems, and building stellar teams, she helps free you to step into the role of chill CEO and accomplish your ‘impossible’ dreams.


The Solution

A visual identity that showcases the complex yet strong approach that Meredith offers her clients. The brand features a mix of sophisticated graphic elements and a color palette that is both bold and calming. The icon symbolizes Meredith's philosophy of balancing complexity and control with rest and self-care. This brand speaks directly to female solopreneurs who are ready to let go of burnout and step into the role of a chill CEO.

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